To new readers: welcome to Canadian Girl Meets World! I’m so glad you decided to stop by. Click here to find out a bit about me and why I began this blog. Then, feel free to explore. To find out how you can travel while studying or working full-time, check out this post. I’ve spent a lot of time in Spain over the last two years, so take a look at these blogs if you want to know more.
To readers of Ivana Abroad: the times they are a-changin’! Read on to find why I’ve rebranded the blog I started two years ago.
As anyone who has followed Ivana Abroad since its birth will know, it began as a place to document my travels when I left for my study abroad trip to Granada, Spain. The blog had no real direction. It was more of a journal than anything else, really. Then, as I learned more about the blogging world, I decided to take my blog more seriously. I paid for hosting, learned to use WordPress, and shifted the focus of Ivana Abroad to posts that would be more useful than a simple recap of a weekend getaway. Still, I wasn’t satisfied with where my blog was going. Reading hours upon hours of posts about blogging tips had me asking myself a few questions about my blog. The answers eventually led me to the decision to rebrand.
Q: What is your niche?
A: Travel. (Could I get any broader?)
Picking a niche must have taken me months. I could not for the life of me hone in on a specific topic that I have enough knowledge on to consistently write about. Studying abroad? I only did it once for a semester. Travelling as a student? I wouldn’t be one forever. Travelling as a vegetarian? I didn’t want to limit myself to just writing about travel and its relation to food.
Eventually, as what I wanted in life became clearer to me, so did my niche. I used to think spending my life travelling would be ideal. Heck, the number of posts circulating on social media lately about how you should drop everything and travel are endless. It seemed like the dream life. I don’t feel that way anymore, though. I need strong relationships. I need a home. I need roots. But I also need to travel. That’s how I decided to switch my focus to writing about travel for young people who don’t want to lead a nomadic life. Canadian Girl Meets World is for millennials who lead busy lives but want to make travel a priority. This blog is about providing options to see as much of the world as possible while still having a place to call home – in my case, Canada.
Is my niche still too broad? Maybe. But with so much talk lately about dropping everything to travel, I want to be a voice for those who want the best of both worlds: stability and travel. Additionally, as I did with Ivana Abroad, I’ll be including posts about my passions, like vegetarianism/veganism, books, and mental health, always in relation to travel.
Q: Who are you writing for?
A: Anyone who’ll listen. (And presumably likes to travel)
As my niche changes, so does my intended audience. Like I stated earlier, Canadian Girl Meets World is primarily for millennials who want to make part-time travel a priority in their lives.
Q: Why are you writing?
A: Because it gives me satisfaction to know that other people enjoy what I have to say.
This answer hasn’t changed. I’m embarrassingly bad at keeping a consistent posting schedule. It’s something I’ve vowed to work on and I know that if I follow through with it, it will add joy to my life. I can honestly say that the best part about writing is the positive response from readers. As much as I enjoy sharing my experiences, they take on so much more meaning if I have someone to share them with. Knowing that I may have helped someone save a ton of money in expensive Oslo or get over their anxiety about moving abroad makes writing worthwhile. That rewarding feeling of helping others is something I hope continues with Canadian Girl Meets World.
I’m so glad to have you on board as I make this transition. Hopefully my words resonate with you and you find yourself connecting with this 20-something Canadian girl. Don’t forget that you can also follow along on Instagram, Twitter, Pinterest, and Bloglovin‘!